Why Amazon’s ‘Obsessed Fest’ Didn’t Make News In The Hollywood Press
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- Media Why Amazon’s ‘Obsessed Fest’ Didn’t Make News In The Hollywood Press By Rick Ellis,
- Forbes contributors publish independent expert analyses and insights.
- And there were the unexpected moments, such as when Jennifer Lopez surprised everyone with a special performance of her new song “Everything’s Fine." ahead of the panel for Off Campus.
Media Why Amazon’s ‘Obsessed Fest’ Didn’t Make News In The Hollywood Press By Rick Ellis,
Forbes contributors publish independent expert analyses and insights. The global media business, from streaming to linear TVFollow Author Jun 28, 2026, 10:58pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.Summary Prime Video's inaugural Obsessed Fest in Los Angeles brought together fans, talent, and numerous young adult projects, including *Red, White & Royal Wedding*. The event featured panels, project announcements, and a surprise Jennifer Lopez performance. Notably, Amazon prioritized "content creators" and influencers, offering them exclusive access, flights, and direct interview opportunities with casts. Traditional entertainment journalists, however, were largely confined to public events and lacked similar direct access, underscoring a significant shift in how studios engage with media and promote their content.
Antonio Cipriano, Mika Abdalla, Ella Bright and Belmont CameliPhoto by Vivien Killilea/Getty Images for Prime VideoIf you want an indication of how much the entertainment news landscape has changed over the past several years, look no further than Prime Video’s Obsessed Fest.The event was billed by Amazon as “an inaugural summer tentpole event where the most talked-about titles and talent from Prime come together with fans for a day of programming, first looks, and can’t-miss moments.”Held as nya Studios in Los Angeles on Saturday, the all-day event featured panels and events with a long stream of mostly young adult Prime Video projects: The Love Hypothesis, Overcompensating, Off Campus, The Devil's Mouth, Every Year After, Your Fault: London, Elle, The Last Sunrise, Drawn Together, Maxton Hall and Red, White & Royal Wedding.Obsessed Fest was targeted at fans, but there was also a bit of news being made, with several projects being announced or cast additions being revealed. And there were the unexpected moments, such as when Jennifer Lopez surprised everyone with a special performance of her new song “Everything’s Fine." ahead of the panel for Off Campus.