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ITV pauses scrum ad slots for July Tests
Key takeaways
- England and South Africa, who have not met since 2024, play each other as part of Saturday's opening round of the Nations Championship
- The abundance of opportunities in ITV's schedule in July, with an expanded 48-team football World Cup dominating the airwaves, means advertisers' spending has been directed elsewhere.
- During their debut at this year's Six Nations, the scrum slots, one of which was available per half, were bought up by blue-chip companies such as Samsung and Virgin Atlantic.
Why this matters: a sports story that could shift standings, legacies, or fan conversations.
England and South Africa, who have not met since 2024, play each other as part of Saturday's opening round of the Nations Championship
BBC Sport rugby union news reporter Published30 minutes ago In-play, in-picture adverts will not be part of ITV's coverage of the Nations Championship in July, but the 20-second slots, shown before a scrum, are set to return for the November Tests and next year's Six Nations.
The abundance of opportunities in ITV's schedule in July, with an expanded 48-team football World Cup dominating the airwaves, means advertisers' spending has been directed elsewhere.
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