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The Oura Ring 5 Makes a Strong Case to First-Time Buyers

Bloomberg Tech · Jun 19, 2026, 2:00 PM · Also reported by 1 other source

People who already own one of the company’s older models have less of a reason to upgrade to the $399 device.

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9to5Mac The Oura Ring 5 is the ultra-smart wearable you won’t know you’re wearing

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The Oura Ring 5 Makes a Strong Case to First-Time Buyers

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