Adobe (ADBE) Downgraded to Hold by Freedom Broker
Key takeaways
- Adobe (ADBE) Downgraded to Hold by Freedom Broker Catherine Talavera Thu, June 18, 2026 at 10:03 PM GMT+7 2 min read ADBE ABDE Adobe Inc.
- Similarly, UBS reduced its price target on Adobe to $225 from $260 while keeping a Neutral rating on the stock due to concerns about pricing power, according to a report by Investing.com.
- According to a Wall Street Journal report, Adobe plans to focus on its “freemium” artificial-intelligence offerings to grow its user base and drive adoption of its AI products.
Adobe (ADBE) Downgraded to Hold by Freedom Broker Catherine Talavera Thu, June 18, 2026 at 10:03 PM GMT+7 2 min read ADBE ABDE Adobe Inc. (NASDAQ:ADBE) is one of the 8 Best Generative AI Software Stocks to Buy in June. On June 12, The Fly reported that Freedom Broker analyst Egor Tolmachev downgraded Adobe to Hold from Buy, reducing its price target to $250 from $510 following the company’s second-quarter earnings report.
The analyst noted a shift in the quality of the company’s growth during the quarter as the acceleration was acquired rather than organic, adding that the management is deliberately trading near-term subscription revenue for top-of-funnel reach.
Similarly, UBS reduced its price target on Adobe to $225 from $260 while keeping a Neutral rating on the stock due to concerns about pricing power, according to a report by Investing.com. The analyst emphasized that creative AI technology has impaired the company’s pricing power in the down-market and individual customer segment, describing it as a major dent to the company’s narrative.