Indigo brings the open social web to one app
Key takeaways
- Trying to get off billionaire-owned social media, but don t know where to start?
- Decentralized social media is having a moment, as more people realize they want control over their algorithms, feeds, moderation choices, and other aspects of participating in online communities.
- Instead, the app brings the separate social networks together in one seamless experience, with a unified timeline that syncs across devices and a composer that lets users cross-post to both services at once.
Trying to get off billionaire-owned social media, but don t know where to start? A new app called Indigo is launching today to let users explore the open social web across multiple services, all under one roof.
Decentralized social media is having a moment, as more people realize they want control over their algorithms, feeds, moderation choices, and other aspects of participating in online communities. However, there are multiple paths to choose from. Users can opt for decentralized servers that make up the social network Mastodon, built on the older ActivityPub protocol (also now used by Meta s Threads), or they can join the newer social network Bluesky, which runs on the AT Protocol.
Indigo doesn t force people to choose. Instead, the app brings the separate social networks together in one seamless experience, with a unified timeline that syncs across devices and a composer that lets users cross-post to both services at once.