'Even the Coke is big' - visiting World Cup fans take in US culture
Key takeaways
- Kwasi Gyamfi Asiedu Washington BBCAyoub Baghdad (left) is following Morocco's team at the World Cup Ayoub Baghdad has only just arrived in the US to follow his home team in the World Cup.
- "Everything is big, even the Coke is big," Baghdad says, referring to the carbonated beverage.
- About 75% of the 2026 Fifa World Cup matches are being played in the US with Mexico and Canada sharing the remainder.
Why this matters: a sports story that could shift standings, legacies, or fan conversations.
Kwasi Gyamfi Asiedu Washington BBCAyoub Baghdad (left) is following Morocco's team at the World Cup Ayoub Baghdad has only just arrived in the US to follow his home team in the World Cup. But already he's been stunned by one big thing - and it's not at all related to football - the sheer size of basically everything in the States.
"Everything is big, even the Coke is big," Baghdad says, referring to the carbonated beverage. He has found the roads, trucks, and buildings to be much larger than anything he's used to seeing back home in Morocco.
About 75% of the 2026 Fifa World Cup matches are being played in the US with Mexico and Canada sharing the remainder. With that comes more international fans in the US keen to explore American culture, landscape and all the country's oddities.