At Least One Research Firm Thinks Some Automotive Brands and Manufacturers Will Die Soon
Key takeaways
- Tariffs, regulations, and China: The next five years could reshape the car industry more than most people expect.
- If you think there are fewer new vehicles coming to market these days, you are correct.
- Not all brands and automakers will survive. “We believe a day of reckoning is on the horizon.
Why this matters: an automotive development that could shape industry direction or buying decisions.
Tariffs, regulations, and China: The next five years could reshape the car industry more than most people expect.
If you think there are fewer new vehicles coming to market these days, you are correct. The number of launches for the 2026 model year was one of the lightest in years and the dearth of new vehicles will get worse before the eventual rebound, according to the Murphy Automotive Product Pipeline report on what to expect over the next five years.
Not all brands and automakers will survive. “We believe a day of reckoning is on the horizon. Certain brands, and possibly manufacturers, will not survive in the U.S. market,” the MAPP report concludes. Uncertainty about tariffs and regulations, along with the rise of Chinese automakers globally, are contributing to their demise.