cars
How This 30-Year Toyota Partner Aims to Elevate Your Drive, From Corolla to Land Cruiser
Key takeaways
- Why the JBL-Toyota relationship matters—it’s simply sound business.
- Toyota has become one of the world’s most recognizable brands, with a massive amount of loyalty it’s built up after more than 50 years in the U.S.
- One of its most significant tie-ups over the years has been with an 80-year-old company that’s built up plenty of name brand recognition of its own, one Toyota has teamed up with here in America since 1998.
Why this matters: an automotive development that could shape industry direction or buying decisions.
Why the JBL-Toyota relationship matters—it’s simply sound business.
Toyota has become one of the world’s most recognizable brands, with a massive amount of loyalty it’s built up after more than 50 years in the U.S. At this point, it could easily go it alone in almost every way, automaking-wise. But it’s smart enough to know a good partnership can make sound business sense.
One of its most significant tie-ups over the years has been with an 80-year-old company that’s built up plenty of name brand recognition of its own, one Toyota has teamed up with here in America since 1998.
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