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The best (and worst) Apple products under Tim Cook [Video]
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The best (and worst) Apple products under Tim Cook [Video]

9to5Mac · Apr 21, 2026, 6:00 PM · Also reported by 4 other sources

People love to compare Tim Cook’s tenure to that of Steve Jobs’. They say that Apple hasn’t been able to innovate under Tim Cook and that he never had his i Phone-level moment. In Cook’s defense, no other company or CEO has had an i Phone-level moment since that 2007 announcement. But just because he never had his i Phone moment doesn’t mean nothing happened. Under Tim Cook, Apple didn’t just coast. It built on what Steve Jobs created, and instead of chasing one massive breakthrough, Apple built multiple billion-dollar businesses, expanded into new categories, and turned its ecosystem into one of the most powerful in tech. Think about it, AirPods, Apple Watch, the transition from Intel to Apple silicon, all market disruptors that happened under Tim Cook. So let’s take a look back and see everything from the Tim Cook era. more…

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