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Apple hikes prices for most of its hardware
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Apple hikes prices for most of its hardware

Engadget · Jun 25, 2026, 2:49 PM · Also reported by 4 other sources

Key takeaways

  • IPhone and Air Pods are so far unaffected
  • Apple Apple has today raised the price of a number of Mac Book and i Pad models, following Tim Cook's recent warning that the company can no longer escape the memory crunch.
  • As reported by Reuters, Apple's newest laptop, the entry-level Mac Book Neo, is getting a $100 hike from $599 to $699.

IPhone and Air Pods are so far unaffected

Apple Apple has today raised the price of a number of Mac Book and i Pad models, following Tim Cook's recent warning that the company can no longer escape the memory crunch.

As reported by Reuters, Apple's newest laptop, the entry-level Mac Book Neo, is getting a $100 hike from $599 to $699. The 13-inch Mac Book Air 512GB now costs $1,299, up from $1,099, while a 1TB M5 Mac Book Pro is now £1,999, also a $300 hike. The basic i Pad is now $100 more expensive, up to $449 from $349, and all iPad Pro models have had a $200 hike. Here is the full list of adjusted prices for iPad and Mac:

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