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Snap Launches $2,195 Specs, Declaring Glasses the Next Computer

Bloomberg Tech · Jun 16, 2026, 4:50 PM · Also reported by 4 other sources

Snap Inc. introduced Specs, a $2,195 pair of augmented reality glasses that co-founder Evan Spiegel described as a leapfrog advancement and the computer of the future.

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MacRumors Snap Launches $2,195 'Specs' Augmented Reality Glasses TechCrunch Snap finally debuts its long awaited AR glasses, Specs, and, oof, they aren’t cheap Wired You Can Finally Buy Snap’s New AR Specs—for $2,150 Wired You Can Finally Buy Snap’s New AR Specs—for $2,195

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Snap Launches $2,195 Specs, Declaring Glasses the Next Computer

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