Pinterest deepens AWS partnership with $4B AI and cloud infrastructure agreement
Key takeaways
- Pinterest said it will increasingly use AWS custom silicon, including Trainium chips for AI model training and inference workloads, and Graviton processors to support broader platform infrastructure.
- Pinterest has been steadily increasing its focus on AI-driven features, including multimodal recommendation systems and transformer-based models designed to improve visual search and personalization.
- More recently, the company introduced Pinterest Assistant, a conversational discovery tool built on vision-language models that allows users to refine searches through multi-turn interactions.
Pinterest deepens AWS partnership with $4B AI and cloud infrastructure agreement Pinterest deepens AWS partnership with $4B AI and cloud infrastructure agreement Proactive uses images sourced from Shutterstock Proactive Thu, June 4, 2026 at 11:35 PM GMT+7 2 min read PINS Pinterest Inc (NYSE:PINS) has announced a planned $4 billion commitment with Amazon Web Services (AWS) through 2031, deepening a long-running partnership aimed at expanding its artificial intelligence infrastructure and capabilities.
The agreement, described by AWS as Pinterest’s largest infrastructure investment to date, will see the visual discovery platform rely on AWS services to train and run AI models that power search, recommendations, and personalized content for more than 600 million monthly users worldwide.
Pinterest said it will increasingly use AWS custom silicon, including Trainium chips for AI model training and inference workloads, and Graviton processors to support broader platform infrastructure. The company currently runs roughly a third of its compute footprint on Graviton and plans to expand that usage under the new agreement.