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Haaland’s World Cup Debut Draws Sponsors Betting on US Stardom

Bloomberg Markets · Jun 17, 2026, 1:00 PM · Also reported by 2 other sources

Last week, Erling Haaland sat with fans and watched the NHL’s Carolina Hurricanes close in on the Stanley Cup. One of the world’s best football players is unlikely to get away with such anonymity for much longer.

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Haaland’s World Cup Debut Draws Sponsors Betting on US Stardom

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