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‘This time’: The World Cup commercials capturing Egypt’s soaring hopes

Al Jazeera · Jun 26, 2026, 4:32 PM · Also reported by 3 other sources

Why this matters: an international story with cross-border implications worth tracking.

The advertisements play on Egypt's poor World Cup record — and the belief that 2026 is different. So far, they ring true

Read full story on Al Jazeera → More top stories

Also covered by

DW English World Cup: 'Pride Match' sparks objections in Egypt and Iran BBC News Rainbow flags await Egypt and Iran at awkward World Cup Pride Match France 24 World Cup 2026: Seattle set for Iran-Egypt match amid ‘Pride Match’ controversy

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