Chevrolet Revives Its Iconic 'Heartbeat of America' Ad Campaign
Key takeaways
- The tagline from the 1980s and '90s is back, this time with literal heartbeats.
- Not all 1980s ad campaigns deserve a resurrection, but Chevy's "Heartbeat of America" was so perfect that it's surprising it took 32 years for GM to bring it back.
- See all results for used Chevrolet for sale near 605602
Why this matters: an automotive development that could shape industry direction or buying decisions.
The tagline from the 1980s and '90s is back, this time with literal heartbeats. It was a stroke of luck that the original campaign caught on the way it did.
Not all 1980s ad campaigns deserve a resurrection, but Chevy's "Heartbeat of America" was so perfect that it's surprising it took 32 years for GM to bring it back. The reborn Heartbeat campaign features music from Alabama's Red Clay Strays and the sounds of actual heartbeats, among them that of 91-year-old barbecue pitmaster Tootsie Tomanetz. And, of course, there's a range of Chevrolets doing wholesome Chevy stuff—off-roading, road-tripping, towing boats. The original campaign was so ubiquitous back in the day that you'd think it was the product of a deliberate corporate push to throw millions of dollars at a defining message, but its origins were a little bit more haphazard. "Heartbeat of America" wasn't inevitable, even if it later came to seem that way.
See all results for used Chevrolet for sale near 605602