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Here's why some cities are banning fossil fuel and meat ads

DW English · May 6, 2026, 7:30 AM · Also reported by 1 other source

Key takeaways

  • Cities from Amsterdam to Sydney are banning fossil fuel advertisements, drawing from tactics once used to curb smoking.
  • https://p.dw.com/p/5DJJTAmsterdam's historic canal houses on the Herengrach.
  • "We have this very, very beautiful old city, and you really have to look past all those signs that try to sell you something," said Renes, a behavioral psychologist researching sustainability in cities.

Why this matters: an international story with cross-border implications worth tracking.

Cities from Amsterdam to Sydney are banning fossil fuel advertisements, drawing from tactics once used to curb smoking. They're targeting the messaging that has normalized carbon-intensive lifestyles for decades.

https://p.dw.com/p/5DJJTAmsterdam's historic canal houses on the Herengrach. The city has become the first capital in the world to ban fossil fuel and meat advertising Image: Jerry Lampen/epa/dpa/picture alliance Advertisement Each day, Reint Jan Renes commutes from Amsterdam's regal main station to his office, weaving through the city's tree-lined canals on foot. He often finds the walk frustrating.

"We have this very, very beautiful old city, and you really have to look past all those signs that try to sell you something," said Renes, a behavioral psychologist researching sustainability in cities.

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