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Roku updates its UI for the first time in a decade
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Roku updates its UI for the first time in a decade

Engadget · May 27, 2026, 3:47 PM

Key takeaways

  • It doesn't look too different, but there's more personalization and ads.
  • Roku Roku has updated its homescreen for the first time in a decade, with the company calling it a "dynamic, smarter experience." However, it doesn't look all that different.
  • This update is centered around personalization, so a customer's most used apps get featured prominently.

It doesn't look too different, but there's more personalization and ads.

Roku Roku has updated its homescreen for the first time in a decade, with the company calling it a "dynamic, smarter experience." However, it doesn't look all that different. Everything is still in various shades of purple and Roku City is still available as a screensaver.

There are some changes beyond the surface level. This update is centered around personalization, so a customer's most used apps get featured prominently. There's also a new "top picks" section that recommends apps and programming. This will include genre-based picks based on viewing habits and new releases from current streaming subscriptions.

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