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Miniso US CEO on Business Growth Strategy

Bloomberg Markets · Jun 30, 2026, 3:43 AM · Also reported by 1 other source

Tom Bartlebaugh, CEO of Miniso USA, discusses his outlook for the Chinese brand's expansion into North America, and its strategy in expanding on lifestyle and apparel products, utilising collaborations and original IP. He says the company targets 20% in US store growth this year. He speaks exclusive

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Miniso US CEO on Business Growth Strategy

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