Citi Maintains Buy Rating on Netflix (NFLX) Stock
Key takeaways
- Citi Maintains Buy Rating on Netflix (NFLX) Stock Bob Karr Sun, May 17, 2026 at 11:39 PM GMT+7 1 min read NFLX Netflix, Inc.
- Notably, this significantly expands the addressable audience despite expected reductions in monetization in some regions.
- In a different release, JPMorgan reiterated an “Overweight” rating on the company’s stock with a price objective of $118.
Citi Maintains Buy Rating on Netflix (NFLX) Stock Bob Karr Sun, May 17, 2026 at 11:39 PM GMT+7 1 min read NFLX Netflix, Inc. (NASDAQ:NFLX) is one of the Best Fundamentally Strong Stocks to Buy Now. On May 13, Citi analyst Jason Bazinet maintained a “Buy” rating on the company’s stock, setting a price objective of $115.00. The analyst’s rating is backed by factors related to the company’s growth in ad-supported business and user engagement. Furthermore, the analyst pointed towards healthy weekly usage among ad-tier customers and the company’s plan to roll out the ad-supported service to additional countries.
Notably, this significantly expands the addressable audience despite expected reductions in monetization in some regions. Additionally, Bazinet noted Netflix, Inc. (NASDAQ:NFLX)’s innovation in advertising formats as well as AI tools for creators and advertisers. This can help expand ad inventory and improve the campaign effectiveness, added the analyst.
In a different release, JPMorgan reiterated an “Overweight” rating on the company’s stock with a price objective of $118. Notably, it is optimistic about Netflix, Inc. (NASDAQ:NFLX)’s reach, content strategy, and improved advertising technology.