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Breaking: Coles found to have misled shoppers in bombshell Federal Court case

ABC Australia · May 13, 2026, 11:57 PM · Also reported by 1 other source

Key takeaways

  • The consumer watchdog claimed the supermarket giant misled shoppers with some items on its 'Down Down' promotion.
  • The Australian Competition and Consumer Commission (ACCC) sued Coles alleging it misled shoppers with fake discounts on hundreds of common household items under its prominent "Down Down" promotional campaign.
  • The judge found Coles did not sell products at a higher price for at least 12 weeks before discounting them.

Why this matters: an international story with cross-border implications worth tracking.

The consumer watchdog claimed the supermarket giant misled shoppers with some items on its 'Down Down' promotion. (ABC News: Billy Cooper)

Link copied Share Share article Supermarket giant Coles broke consumer law by misleading shoppers on discount prices, a Federal Court judge has found.

The Australian Competition and Consumer Commission (ACCC) sued Coles alleging it misled shoppers with fake discounts on hundreds of common household items under its prominent "Down Down" promotional campaign.

Article preview — originally published by ABC Australia. Full story at the source.
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