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William Hill owner agrees £243m takeover by Greek casino and lottery firm
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William Hill owner agrees £243m takeover by Greek casino and lottery firm

The Guardian · Jun 5, 2026, 8:39 AM

Key takeaways

  • Evoke, previously known as 888 Holdings, paid £2.2bn for William Hill’s network of high street bookmakers in 2021.
  • Prefer the Guardian on GoogleThe owner of William Hill and the 888 online casino brand has agreed a £243m takeover by the Greek casino and lottery operator Bally’s Intralot.
  • Evoke has been locked in talks with the Athens-listed Bally’s Intralot, which has extensive international operations including in the US, for the past two months.

Why this matters: a developing story that could shape the day's news cycle.

Evoke, previously known as 888 Holdings, paid £2.2bn for William Hill’s network of high street bookmakers in 2021. Photograph: Phil Noble/Reuters View image in fullscreen Evoke, previously known as 888 Holdings, paid £2.2bn for William Hill’s network of high street bookmakers in 2021. Photograph: Phil Noble/Reuters Mergers and acquisitions William Hill owner agrees £243m takeover by Greek casino and lottery firm Evoke had been in talks for two months with Bally’s Intralot, which has extensive international operations

Prefer the Guardian on GoogleThe owner of William Hill and the 888 online casino brand has agreed a £243m takeover by the Greek casino and lottery operator Bally’s Intralot.

Evoke has been locked in talks with the Athens-listed Bally’s Intralot, which has extensive international operations including in the US, for the past two months.

Article preview — originally published by The Guardian. Full story at the source.
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