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‘People are more willing to listen to an influencer’: How nicotine became a problematic health trend

Euronews · May 9, 2026, 5:25 AM

Why this matters: an international story with cross-border implications worth tracking.

Wellness influencers have been rebranding nicotine as a “natural” solution to improve focus and productivity - but experts warn this could lead to longer-term issues down the line.

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