pakistan
Google must let UK publishers opt out of AI search under new rules
Key takeaways
- Google accounts for more than 90% of UK queries and the regulator said in January it wanted to give publishers more control over how their content was used.
- News websites and other publishers have seen click-through rates drop sharply as a result of users relying on overviews generated with the help of AI.
- Google said it was providing “new resources, insights and control for website owners” to navigate the changes in how users find and understand information using generative AI.
Why this matters: local context for readers following news across Pakistan and the region.
Add ARY News on Google AAResize UK has imposed new conduct requirements on Google’s search services, including allowing publishers to stop their content being used to power the US tech giant’s AI features, as the watchdog ramps up its oversight.
The country’s Competition and Markets Authority has flagged concerns about Google’s dominance in search, designating the company with the “strategic market status” that allows it to set targeted rules to increase trust and transparency.
Google accounts for more than 90% of UK queries and the regulator said in January it wanted to give publishers more control over how their content was used.
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