business
Apple hikes MacBook and iPad prices, blaming rising chip costs
Key takeaways
- "We have never seen a component price increase this much, this quickly," the company said - adding it was "working tirelessly to find solutions".
- While Apple has not included iPhones in its price increases for some devices, tech analyst Paolo Pescatore said it showed the "AI boom was now affecting consumer electronics".
- Apple's price hikes follow a slew of firms increasing device prices to help them absorb rising hardware costs.
The i Phone maker has hiked the prices of some laptops and tablets by almost 20%, saying the electronics industry is facing an "unprecedented challenge" due to an "extraordinary surge" in demand for chips to power AI data centres.
"We have never seen a component price increase this much, this quickly," the company said - adding it was "working tirelessly to find solutions".
While Apple has not included iPhones in its price increases for some devices, tech analyst Paolo Pescatore said it showed the "AI boom was now affecting consumer electronics".
Article preview — originally published by BBC Business. Full story at the source.
Read full story on BBC Business →
More top stories
Also covered by
Aggregated and edited by the Scoop newsroom. We surface news from BBC Business alongside other reporting so you can compare coverage in one place.
Editorial policy · Corrections · About Scoop