Amazon secures exclusive rights to Oprah Winfrey’s podcast
Key takeaways
- The podcast features Winfrey’s interviews with cultural figures and everyday people on topics including relationships and financial health.
- The deal ties Amazon to one of the best-known figures in U.S. media and gives the company access to several Oprah Winfrey brands with broad consumer appeal.
- Podcasts have become a key growth area for media and tech companies as listeners and advertisers move toward on-demand audio and video.
Why this matters: local context for readers following news across Pakistan and the region.
Amazon signed a multi-year deal with American talk show host Oprah Winfrey’s Harpo Entertainment that gives its Wondery podcast unit exclusive distribution and advertising rights to “The Oprah Podcast” in audio and video, the companies said on Monday.
The podcast features Winfrey’s interviews with cultural figures and everyday people on topics including relationships and financial health. Guests have included tennis player Serena Williams, actor Hugh Jackman, television cook Ina Garten, and author Adam Grant.
The deal ties Amazon to one of the best-known figures in U.S. media and gives the company access to several Oprah Winfrey brands with broad consumer appeal. Financial details of the deal were not disclosed.