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Madison Square Garden stock scores some points as the New York Knicks head to the NBA finals for the first time since 1999
Key takeaways
- A trip down memory lane: The timing of Knicks’ return to the finals has an eerie feeling from a stock market perspective.
- In May 1999, the Knicks faced a playoff battle against its arch rival, the Indiana Pacers, which led to them facing the San Antonio Spurs in the finals (and losing).
- Hype, "eyeballs," and mind-share were completely replacing traditional metrics like profit or cash flow in late 1999.
Madison Square Garden stock scores some points as the New York Knicks head to the NBA finals for the first time since 1999 Brian Sozzi · Executive Editor Tue, May 26, 2026 at 7:44 PM GMT+7 2 min read Madison Square Garden Sports (MSGS) shares are rocking, just like the Garden in New York City will be soon for the NBA Finals.
The news: Shares of the owner of the New York Knicks and Rangers rose 3% in premarket trading following the Knicks’ sweep of the Cleveland Cavaliers late Monday. The win will send the Knicks to the NBA Finals for the first time since 1999.
A trip down memory lane: The timing of Knicks’ return to the finals has an eerie feeling from a stock market perspective.
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