American investment in Liga MX: The growing appeal...
Key takeaways
- That's the sentiment that many new stakeholders -- primarily from the U.S. -- have adopted as they've become involved in Liga MX, the top-flight league in Mexico.
- In 2024, there was Wrexham's Rob Mac and Ryan Reynolds, who teamed up with Eva Longoria and other celebrities to gain a 50% stake in Necaxa.
- Coupled with FC Juarez -- who have been co-owned by El Paso, Texas-based MountainStar Sports Group since 2015 -- that's more than a quarter of the league's clubs now having American connections.
Why this matters: a sports story that could shift standings, legacies, or fan conversations.
That's the sentiment that many new stakeholders -- primarily from the U.S. -- have adopted as they've become involved in Liga MX, the top-flight league in Mexico. Recognized by one owner as the "the least explored, biggest opportunity in global sports," money (and its substantial influence) has rapidly flowed in.
In 2024, there was Wrexham's Rob Mac and Ryan Reynolds, who teamed up with Eva Longoria and other celebrities to gain a 50% stake in Necaxa. Then followed the acquisition of Querétaro that was spearheaded by Innovatio Capital's Marc Spiegel, becoming Liga MX's first majority-U.S. ownership group. In late 2025, Apollo Sports Capital bought a majority stake in Spain's Atlético Madrid, which meant also owning Mexico's Atlético San Luis. Shortly afterward, equity firm General Atlantic made news by taking a 49% stake in historic Club América.
Coupled with FC Juarez -- who have been co-owned by El Paso, Texas-based MountainStar Sports Group since 2015 -- that's more than a quarter of the league's clubs now having American connections.