Beyond Bibigo, CJ Tests Premium Korean Spirits At Byron Nelson
Key takeaways
- Sports Money Beyond Bibigo, CJ Tests Premium Korean Spirits At Byron Nelson By Mike Dojc,
- The Genesis Invitational provides Hyundai’s luxury Genesis marque an al fresco showroom alongside Riviera’s eucalyptus-lined fairways and in front of millions of television viewers.
- At this week’s CJ Cup Byron Nelson, CJ Group is selling something a little different: a gateway to the world of Korean food, hospitality and culture.
Sports Money Beyond Bibigo, CJ Tests Premium Korean Spirits At Byron Nelson By Mike Dojc,
Forbes contributors publish independent expert analyses and insights. Mike Dojc is a South Carolina-based journalist who covers golf. Follow Author May 22, 2026, 01:31pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.MCKINNEY, TEXAS - MAY 21: Si Woo Kim of South Korea hits a tee shot on the 13th hole during the first round of THE CJ CUP Byron Nelson 2026 at TPC Craig Ranch on May 21, 2026 in McKinney, Texas. (Photo by Mike Mulholland/Getty Images for The CJ Cup)Getty Images for The CJ CupOutside of golf’s four majors, where dart-throwing approach shots and chip-in birdies suck up most of the oxygen, many annual PGA Tour stops quietly serve a second purpose beyond crowning a champion on Sunday afternoon.
The Genesis Invitational provides Hyundai’s luxury Genesis marque an al fresco showroom alongside Riviera’s eucalyptus-lined fairways and in front of millions of television viewers. The Travelers Championship doubles as a sprawling corporate hospitality machine for the insurance giant. The RBC Canadian Open reinforces the cross-border reach of one of North America’s largest banking brands. Even the Charles Schwab Challenge functions as a four-day advertisement for wealth management services and retirement portfolios.