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The Instax Wide 400 builds on instant photography’s simplicity and stretches it, literally

TechCrunch · May 9, 2026, 3:45 PM

Key takeaways

  • In an increasingly AI-driven and digital world, analog instant film and retro-style cameras remain popular, fueled by a combination of both nostalgia and charm.
  • Fujifilm’s $175 Instax Wide 400 builds on the familiar instant photography experience and expands it with a wider format.
  • The Instax Wide 400 is built for capturing group shots, scenic landscapes, and moments where fitting more of the scene into the frame really matters.

In an increasingly AI-driven and digital world, analog instant film and retro-style cameras remain popular, fueled by a combination of both nostalgia and charm. Instant cameras, in particular, stand out for their simplicity and an experience that has remained largely unchanged over time.

Fujifilm’s $175 Instax Wide 400 builds on the familiar instant photography experience and expands it with a wider format. As someone who appreciates simple, easy-to-use instant cameras and often shoots with an Instax Square, I was interested in trying a model that offers larger prints and support for landscape photography.

The Instax Wide 400 is built for capturing group shots, scenic landscapes, and moments where fitting more of the scene into the frame really matters. It produces 62 × 99 mm prints, about twice the size of Instax Mini photos, giving you a lot more space to work with in every shot.

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