business

Steph Curry Signs Deal With Chinese Sportswear Giant

Bloomberg Markets · Jun 2, 2026, 4:57 AM · Also reported by 3 other sources

Basketball star Stephen Curry signed a 10-year endorsement deal with Chinese sportswear giant Li Ning. Its success depends on how Li Ning positions stores, products and marketing, says Bloomberg Intelligence's Catherine Lim. (Source: Bloomberg)

Read full story on Bloomberg Markets → More top stories

Also covered by

Forbes Steph Curry Signs 10-Year Deal With Chinese Sportswear Brand Li-Ning BBC News Steph Curry signs with Chinese brand Li-Ning after Under Armour split Investing.com Generac signs backup power deal with hyperscale data center firm

Aggregated and edited by the Scoop newsroom. We surface news from Bloomberg Markets alongside other reporting so you can compare coverage in one place. Editorial policy · Corrections · About Scoop

Steph Curry Signs Deal With Chinese Sportswear Giant

Also covered by

More in business