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Boston Beer launches RTDs in glow-in-the-dark packaging
Key takeaways
- Boston Beer launches RTDs in glow-in-the-dark packaging Aninda Chakraborty Tue, May 12, 2026 at 8:28 PM GMT+7 2 min read SAM The Boston Beer Company is rolling out a range of RTDs sold in “glow-in-the-dark” packaging.
- In a statement yesterday (11 May), the US-based brewer said Lytt Electric Coolers will hit "select US markets" in later this month, with wider distribution planned during the year.
- The initial launch covers Florida, Ohio, Texas and Washington, with limited distribution in Illinois.
Boston Beer launches RTDs in glow-in-the-dark packaging Aninda Chakraborty Tue, May 12, 2026 at 8:28 PM GMT+7 2 min read SAM The Boston Beer Company is rolling out a range of RTDs sold in “glow-in-the-dark” packaging.
In a statement yesterday (11 May), the US-based brewer said Lytt Electric Coolers will hit "select US markets" in later this month, with wider distribution planned during the year.
The initial launch covers Florida, Ohio, Texas and Washington, with limited distribution in Illinois.
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