Mercedes wants AMG to become a much bigger profit machine by 2030
Key takeaways
- This would mark a significant increase of 38% compared with the brand’s 2025 deliveries.
- High-performance vehicles such as those produced by Mercedes-AMG historically command higher prices and margins than standard Mercedes-Benz (MBGAF) models.
- As many major players in the automotive industry grapple with the uncertain demand for EVs, Mercedes is doubling down on one of its most lucrative sub-brands as a key component of its growth strategy.
Mercedes wants AMG to become a much bigger profit machine by 2030 Karl Furlong Tue, June 16, 2026 at 10:33 PM GMT+7 3 min read Mercedes-AMG, the performance sub-brand of carmaker Mercedes-Benz, aims to achieve global sales of 200,000 vehicles by 2030. This would mark a significant increase of 38% compared with the brand’s 2025 deliveries.
High-performance vehicles such as those produced by Mercedes-AMG historically command higher prices and margins than standard Mercedes-Benz (MBGAF) models. There’s also more opportunity, given that AMG variants are far more prolific than they were a decade ago.
As many major players in the automotive industry grapple with the uncertain demand for EVs, Mercedes is doubling down on one of its most lucrative sub-brands as a key component of its growth strategy.