Apple’s App Store rolls out personalized recommendations
Key takeaways
- Finding a new app on Apple s App Store is about to become less about browsing top charts or picking through curated collections from App Store editors.
- At Apple s Worldwide Developers Conference (WWDC), the i Phone maker introduced Personalized Collections in the App Store, which will showcase recommendations tailored to the individual.
- The suggestions will also evolve over time based on a user s app usage and downloads.
Finding a new app on Apple s App Store is about to become less about browsing top charts or picking through curated collections from App Store editors. This week, Apple announced a series of discovery features that will personalize app recommendations based on users interests and behavior, providing a new way for developers to have their app discovered.
At Apple s Worldwide Developers Conference (WWDC), the i Phone maker introduced Personalized Collections in the App Store, which will showcase recommendations tailored to the individual. These will also include new App Notes that explain why the specific apps were recommended to you. Starting this week, you ll find these new personalized suggestions in various places in the App Store, including the Apps or Games tab or on the Search tab.
The suggestions will also evolve over time based on a user s app usage and downloads.