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Stickers, shirts and beer: 2026 World Cup could earn Portugal up to €945 million

Euronews · Jun 11, 2026, 6:56 AM · Also reported by 4 other sources

Why this matters: an international story with cross-border implications worth tracking.

Despite not hosting a single match, Portugal could see nearly €1 billion in economic benefits from a World Cup increasingly driven by digital engagement and consumer spending, according to a new study.

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