business
Ondo Finance hires former Invesco ETF chief to build onchain investment products
Key takeaways
- Hoffman joins the firm as managing director and head of product portfolios after serving as head of distribution and partnerships at Grayscale Investments, best known for its digital asset funds.
- His focus will be building and distributing tokenized portfolios, including investment baskets developed with asset managers and strategies built around Ondo's existing products.
- The hire points to Ondo's plans to move beyond tokenized versions of individual assets toward managed investment products on blockchain rails.
Hoffman joins the firm as managing director and head of product portfolios after serving as head of distribution and partnerships at Grayscale Investments, best known for its digital asset funds. Before that, he spent nearly two decades at $2.5 trillion asset manager Invesco, where he most recently led the firm's ETF and index strategies business in the Americas.
His focus will be building and distributing tokenized portfolios, including investment baskets developed with asset managers and strategies built around Ondo's existing products.
The hire points to Ondo's plans to move beyond tokenized versions of individual assets toward managed investment products on blockchain rails.
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