business
'It's a unique scenario' - Inside Lidl's first ever pub
Key takeaways
- Richard Morganand Hayley Halpin,BBC News NIBBCThe pub is a world first for the brand When you enter The Middle Ale, it may look like a regular pub, but the reality is far from that.
- Owned by the supermarket chain Lidl, this public house is a 'world first' for the brand.
- The journey from inception to opening day was a long one involving courts, hurdles, and a creative solution to an old problem.
Richard Morganand Hayley Halpin,BBC News NIBBCThe pub is a world first for the brand When you enter The Middle Ale, it may look like a regular pub, but the reality is far from that.
Owned by the supermarket chain Lidl, this public house is a 'world first' for the brand.
With the walls painted in bright primary colours and the shelves stacked with produce, the venture may look like a gimmick, but underneath that shine the brand is making a stark statement about Northern Ireland's licensing laws.
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