business
32-year-old quit teaching and built a fidget-toy business with her dad. It brought in $428,000 last year
Key takeaways
- For thousands of people around the U.S., the answer might be reaching for a technicolor piece of plastic that, when pressed, emits a soft and satisfying "click."
- A lot of those people have Victoria Baumann and Charlie Moreton to thank, the father-daughter duo behind Victoria Essie Studio that produces fidget toys and other knickknacks out of their homes in North Carolina.
- Baumann, 32, started Victoria Essie Studio in 2018 to sell her art and jewelry as a side business while working as a full-time teacher.
What do you do when you need a moment to focus? For thousands of people around the U.S., the answer might be reaching for a technicolor piece of plastic that, when pressed, emits a soft and satisfying "click."
A lot of those people have Victoria Baumann and Charlie Moreton to thank, the father-daughter duo behind Victoria Essie Studio that produces fidget toys and other knickknacks out of their homes in North Carolina.
It's only been about a year since the pair stumbled into the niche of 3D printing fidget clickers, and they've already captured the attention of millions (including the adoration of content creator Brittany Broski) through their ASMR-style behind-the-scenes social posts.
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