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Snap spins off AI video team into new company, Dotmo, due to costs

TechCrunch · Jun 18, 2026, 8:30 PM · Also reported by 1 other source

Key takeaways

  • Snap will be spinning off an internal generative AI video team into a separate company.
  • Snap cited the high costs of conducting such work internally as one of the reasons for the spinoff.
  • While technically a separate company, Dotmo will retain its close ties to the Snapchat creator.

Snap will be spinning off an internal generative AI video team into a separate company. The new company — dubbed Dotmo — will focus on developing AI models that can create interactive gaming experiences, Snap told Tech Crunch.

Snap cited the high costs of conducting such work internally as one of the reasons for the spinoff.

While technically a separate company, Dotmo will retain its close ties to the Snapchat creator. For one thing, Snap will provide Dotmo with a license to adapt its technology for gaming and interactive entertainment platforms. At the same time, the initial Dotmo team will consist of a group of current Snap staff who are leaving Snap to launch the new venture.

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