The Demi Moore-AI debate is missing the point

Oops, it happened again. A celebrity was asked what they think about artificial intelligence and, after sharing their reflections, received intense blowback on social media. The latest such case is Demi Moore, who is currently serving on the jury for the Cannes Film Festival. At a May 12 press conference meant to introduce the broader film event, Moore was asked by a journalist about AI, its impact on Hollywood, and potential regulation. “I always feel ‘againstness’ breeds ‘againstness.’ AI is here,” Moore responded, clearly thinking on the spot. Rather than fight a “losing” battle, Moore suggested that artists figure out how to “work with” the technology. This, she opined, would be a far more productive path forward. The Substance star then proceeded to suggest that there is probably not enough being done in terms of regulating the technology, before concluding with one final and trite, though seemingly heartfelt, salvo. “The truth is: There really isn’t anything to fear because what [AI] can never replace is what true art comes from, which is not the physical. It comes from the soul,” she asserted. “It comes from the spirit of each and every one of us sitting here . . . to each and every one of us that creates every day. And that they can never re-create through something that’s technical.” Moore has since been pilloried in some corners of the internet. She’s facing both fair criticism and a bevy of offensive insults, many of which dismiss her as a pro-AI shill or, perhaps worse, a pro-AI dunce. Moore joins a growing number of celebrities who have either volunteered to comment on, or been asked about, AI, and subsequently been sorted into camps of support and opposition. On one side are skeptics like Guillermo del Toro, who would “rather die” than use generative AI, and Nicolas Cage, who is a “big believer in not letting robots dream for us.” On the other are more accommodating voices like Sandra Bullock, who says AI should be used in a “co