FOX Sports Smashes Non-USMT Viewership Record For Opening Of World Cup
Key takeaways
- Sports Money FOX Sports Smashes Non-USMT Viewership Record For Opening Of World Cup By Maury Brown,
- The match, which saw Mexico top South Africa 2-0 had an average of 6.309 million viewers across FOX, FS1, and Tubi, making it the most-watched group stage match telecast in English where the U.S.
- Even with Nielsen implementing their Big Data + Panel measurement system, which has skewed favorably given streaming, the numbers were still incredible.
Sports Money FOX Sports Smashes Non-USMT Viewership Record For Opening Of World Cup By Maury Brown,
Forbes contributors publish independent expert analyses and insights. Maury Brown is a national MLB, motorsports, and media reporter Follow Author Jun 12, 2026, 06:00pm EDTFOX Sports saw record viewership for the opening match of the 2026 FIFA World Cup in the U.S. (Photo by Tom Weller/picture alliance via Getty Images)dpa/picture alliance via Getty Images Viewership in the U.S. for the opening match of the Men’s FIFA World Cup smashed records for FOX Sports.
The match, which saw Mexico top South Africa 2-0 had an average of 6.309 million viewers across FOX, FS1, and Tubi, making it the most-watched group stage match telecast in English where the U.S. Men’s Team (USMNT) was not playing in U.S. history, according to Nielsen’s fast nationals, Adobe, and Tubi analytics