MLS Partnership Shows How AI Could Shape Sports Fandom
Key takeaways
- Sports Money MLS Partnership Shows How AI Could Shape Sports Fandom By Nicole Kraft,
- The goal: to create more individualized relationships through data and AI-driven personalization.
- “Our vision is building the most connected, digitally powered league in global sports, and technology is essential to that,” MLS Chief Technology Officer John Nicastro said.
Sports Money MLS Partnership Shows How AI Could Shape Sports Fandom By Nicole Kraft,
Forbes contributors publish independent expert analyses and insights. Nicole Kraft is based in Columbus, Ohio, and covers sports media. Follow Author May 26, 2026, 11:00am EDTThe MLS is partnering with World Wide Technologies to build an AI infrastructure support fan experience and business enterprise. (Photo by Kevork Djansezian/MLS)MLS via Getty Images Professional sports may not know exactly what fan experience will look like in five years, but Major League Soccer is trying to build a technology infrastructure that will be ready for whatever comes next.
MLS has partnered with World Wide Technology, a global technology consulting and systems integration company, to position technology as a central part of how the league connects with its customers and create commercial opportunities. The goal: to create more individualized relationships through data and AI-driven personalization.