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Sazerac RTD push continues with Sipmargs stake
Key takeaways
- The financial terms of the transaction were not revealed.
- The Buzz Balls brand owner also struck an exclusive distribution deal with Sipmargs.
- Until now, Southern Glazer s Wine and Spirits has distributed Sipmargs and will continue to do so, along with "several others", a Sazerac spokesperson told Just Drinks.
Sazerac RTD push continues with Sipmargs stake Satarupa Bhowmik Thu, May 14, 2026 at 7:17 PM GMT+7 2 min read Spirits giant Sazerac has again invested in RTDs, buying a stake in Sipmargs, the margarita brand backed by social media influencer Alix Earle.
The financial terms of the transaction were not revealed.
The Buzz Balls brand owner also struck an exclusive distribution deal with Sipmargs.
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