Ford Could Make $500 Million From AI. Is Now the Time to Buy?

F NVDA Ford (NYSE: F) made a big move in May when it announced plans to launch an energy storage business called Ford Energy. Ford stock soared 47% last month mostly on the news of the company s new endeavor, and investors are likely excited by analysts predictions that the new business could generate $500 million in operating profit for Ford by 2030. Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue » With this new entry storage business about to launch, is now the time to buy Ford stock? Here s why investors may want to hold off on making that move. Artificial intelligence (AI) is fueling rising demand for energy storage, and Barclays analyst Dan Levy recently said that Ford is a "hidden data center beneficiary." Automakers invested tens of billions of dollars over the past several years to convert factories for electric vehicle (EV) production. The problem, as it turned out, is that rising EV material costs, lower-than-expected demand, and tariffs have caused many companies to abandon their most ambitious EV goals. The federal government eliminating EV tax credits didn t help either. The result is that Ford s losses from its EV division add up to $16 billion over the past few years -- and management says it will continue losing money on EVs for the next three years. Which is why Ford is trying to recoup some of its battery and EV tech investments. Its announcement last month that it would shift some of its EV battery factories to make battery storage excited investors. The goal is for Ford to produce up to 20 gigawatts of capacity over the next five years, with battery deliveries starting in 2028. Ford CEO Jim Farley told the Detroit Free Press last month that the company is already seeing "tremendous interest from customers," adding, "[W]e re off to a good start both on the supply side, building the plants, building the cells, getting the machines up and running, as well as the demand creation side." Ford will invest $2 billion in the business to get things up and running. Analysts at Morgan Stanley said Ford Energy could generate $500 million in operating profit by 2030. The analysts also believe Ford could sign supply agreements with commercial customers in the coming months. That may be a drop in the bucket compared to Ford s earnings before interest and taxes (EBIT) of nearly $6.8 billion last year. Still, investors are excited to see the company thinking outside of the traditional automotive box and embracing new revenue opportunities. It s a bit surprising and a little concerning that Ford stock rose so high last month simply on the news of Ford Energy. The automaker s energy business has no profit and no revenue to date. Instead, investors were excited that Ford is doing something AI-adjacent. There needs to be higher standards than that for buying a stock, though. It s noteworthy that Ford is moving into the energy storage business, and it s commendable that the automaker is thinking of new ways to repurpose some of the battery investments it made for its EVs. But it will be a couple of years before deliveries begin, which means it ll be that long (or even longer) before investors see any potential profits from Ford Energy. So, no, Ford stock is not a buy just because it s investing in energy storage for data centers. The share price surge is more of a symptom of investors believing that anything AI-related is an automatic success. Instead, Ford shareholders should be more concerned with how the company manages costs and improves vehicle sales. The company experienced a tough year in 2025, with a net loss of $8.2 billion due to a $19.5 billion write-down related to its EV restructuring. Selling some batteries that bring in $500 million in operating profit four or so years from now certainly is not the fix some investors think it is. Before you buy stock in Ford Motor Company, consider this: The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Ford Motor Company wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years. Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $417,305!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,293,148!* Now, it’s worth noting Stock Advisor’s total average return is 936% — a market-crushing outperformance compared to 209% for the S&P 500. Don t miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors. *Stock Advisor returns as of June 20, 2026. Chris Neiger has no

Ford Could Make $500 Million From AI. Is Now the Time to Buy?

Key takeaways

More in business