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BTS to headline World Cup Final halftime show with Madonna, Shakira; Hybe shares jump 7.2%
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- The show announcement, made on the World Cup's Instagram account, helped Hybe gain 7.16%, or over 700 billion won ($470 million) in market value on Thursday.
- The septet also released their 10th studio album titled "Arirang," which became BTS' seventh consecutive album to debut at number one on the Billboard 200 chart.
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News that globally popular boy band BTS will headline the first ever halftime show at the 2026 FIFA World Cup Final, performing alongside Madonna and Shakira, helped send shares of South Korea's largest K-pop agency Hybe soaring 7.2%.
The show announcement, made on the World Cup's Instagram account, helped Hybe gain 7.16%, or over 700 billion won ($470 million) in market value on Thursday.
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