business
Apple to raise prices due to memory chip costs
Key takeaways
- Osmond Chia Business reporter Getty Images Apple CEO Tim Cook Apple plans to raise the prices of its products as the cost of the memory chips it uses has surged, the technology giant's boss has said.
- Tim Cook, Apple's outgoing chief executive, told The Wall Street Journal (WSJ) that price increases are "unavoidable" as the situation around memory chips has become "unsustainable".
- He did not say when prices will rise or which products will be affected.
Osmond Chia Business reporter Getty Images Apple CEO Tim Cook Apple plans to raise the prices of its products as the cost of the memory chips it uses has surged, the technology giant's boss has said.
Tim Cook, Apple's outgoing chief executive, told The Wall Street Journal (WSJ) that price increases are "unavoidable" as the situation around memory chips has become "unsustainable".
He did not say when prices will rise or which products will be affected. It is also unclear whether the price hikes will affect the iPhone 18, which is expected to be launched in September.
Article preview — originally published by BBC Business. Full story at the source.
Read full story on BBC Business →
More top stories
Also covered by
Investing.com
Apple to raise prices due to memory chip shortage, CEO tells WSJ
MarketWatch
It’s ‘unavoidable’: Apple says it will be forced to raise prices due to the AI boom
MacRumors
Tim Cook Says Apple Price Increases Are 'Unavoidable' Due to Memory Costs
The Verge
Tim Cook says RAM expenses are ‘unsustainable’ and Apple is going to raise prices
Aggregated and edited by the Scoop newsroom. We surface news from BBC Business alongside other reporting so you can compare coverage in one place.
Editorial policy · Corrections · About Scoop