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Why is this teen fashion brand closing its fitting rooms?
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Why is this teen fashion brand closing its fitting rooms?

BBC World · Jun 4, 2026, 6:48 PM · Also reported by 1 other source

Key takeaways

  • Sakshi Venkatraman Getty Images Brandy Melville, the one-size fashion retailer, is now closing all changing rooms in its stores across the US, multiple employees have confirmed.
  • The move has caused an uproar on social media among the young women who frequent its stores nationwide, with one shopper calling it "devastating news".
  • "How am I supposed to know if it's cute on me???!" another woman commented on Tik Tok.

Why this matters: an international story with cross-border implications worth tracking.

Sakshi Venkatraman Getty Images Brandy Melville, the one-size fashion retailer, is now closing all changing rooms in its stores across the US, multiple employees have confirmed.

The move has caused an uproar on social media among the young women who frequent its stores nationwide, with one shopper calling it "devastating news".

"How am I supposed to know if it's cute on me???!" another woman commented on Tik Tok.

Article preview — originally published by BBC World. Full story at the source.
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