Why The World Cup Has Been So Successful And So Much Fun
Key takeaways
- Sports Money Why The World Cup Has Been So Successful And So Much Fun By Michael Lewis,
- Forbes contributors publish independent expert analyses and insights.
- (Photo by Al Bello/Getty Images)Getty Images There is no exact formula to produce a successful FIFA World Cup.
Sports Money Why The World Cup Has Been So Successful And So Much Fun By Michael Lewis,
Forbes contributors publish independent expert analyses and insights. U.S. men's national team and soccer Follow Author Jul 03, 2026, 10:17am EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.Summary The 2026 World Cup is a resounding success, delivering dramatic confrontations and near-sellout crowds despite initial concerns over high costs. Host nations, including the USMNT, Mexico, and Canada, have thrilled fans with strong performances and historic wins. Star players like Messi, Mbappe, Kane, and Haaland are excelling, consistently scoring multiple goals. The tournament boasts record-breaking attendance and soaring TV ratings, highlighting its immense popularity. Late-game heroics, unexpected upsets, and the Cinderella run of Cape Verde have provided constant drama. Enthusiastic foreign fans, from Scotland to Japan, further enhance the vibrant, unforgettable atmosphere.
EAST RUTHERFORD, NEW JERSEY - JUNE 30: Kylian Mbappe #10 of France celebrates scoring his team's third goal during the FIFA World Cup 2026 Round Of 32 match between France and Sweden at New York New Jersey Stadium on June 30, 2026 in East Rutherford, New Jersey. (Photo by Al Bello/Getty Images)Getty Images There is no exact formula to produce a successful FIFA World Cup.