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Would you travel somewhere your doctor could prescribe? Sweden thinks you should

Euronews · May 11, 2026, 10:34 AM

Why this matters: an international story with cross-border implications worth tracking.

Sweden’s tourism pitch offers a country-wide remedy for modern burnout. Visit Sweden invites travellers to experience “fika” and “lagom” culture, alongside its saunas and icy cold dips to boost wellbeing.

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