Trump airport branding deal opens new route to profit for family
Key takeaways
- Donald Trump boards Air Force One prior to departure from Palm Beach international airport in Florida, on 23 March 2026.
- It was a week in which one prominent name in aviation, Spirit Airlines, disappeared, killed in the company’s own admission by high fuel prices resulting from Donald Trump’s war in Iran.
- Within days, however, another moniker was already flying high in industry circles: the president’s own.
Why this matters: a developing story that could shape the day's news cycle.
Donald Trump boards Air Force One prior to departure from Palm Beach international airport in Florida, on 23 March 2026. Photograph: Saul Loeb/AFP/Getty Images View image in fullscreen Donald Trump boards Air Force One prior to departure from Palm Beach international airport in Florida, on 23 March 2026. Photograph: Saul Loeb/AFP/Getty Images Donald Trump Analysis Trump airport branding deal opens new route to profit for family Richard Luscombe in Miami Florida agreement grants US president control of licensing and merchandising at renamed airport, analysts say
It was a week in which one prominent name in aviation, Spirit Airlines, disappeared, killed in the company’s own admission by high fuel prices resulting from Donald Trump’s war in Iran.
Within days, however, another moniker was already flying high in industry circles: the president’s own.