Jim Cramer Says “Call Me Confused About ELF”
Key takeaways
- Jim Cramer Says “Call Me Confused About ELF” Syeda Seirut Javed Tue, June 2, 2026 at 12:43 AM GMT+7 2 min read ELF e.l.f.
- I’m worried about it because you know, they get a lot of stuff from, you know, it’s made in China, and what really bothers me about it is the inexplicable decline and the very large short position.
- (NYSE:ELF) sells cosmetics and skincare products under its brands, like e.l.f.
Jim Cramer Says “Call Me Confused About ELF” Syeda Seirut Javed Tue, June 2, 2026 at 12:43 AM GMT+7 2 min read ELF e.l.f. Beauty, Inc. (NYSE:ELF) was among the stocks Jim Cramer was focused on, as he discussed Mad Money’s latest game plan for the week. Noting that the stock has been “beaten up,” a caller asked whether they should buy more shares or just hold their position. Cramer replied:
I’m worried about it. I’m worried about it because you know, they get a lot of stuff from, you know, it’s made in China, and what really bothers me about it is the inexplicable decline and the very large short position. I am, call me confused about ELF. I don’t understand how the stock did indeed fall apart.
e.l.f. Beauty, Inc. (NYSE:ELF) sells cosmetics and skincare products under its brands, like e.l.f. Cosmetics, e.l.f. Skin, Well People, Naturium, and Keys Soulcare. During the March 9 episode, a caller asked whether they should sell their position in the stock and buy CRWV. Cramer responded: